Gain a Clearview of your assortment, increase margin and gain market share through fully supported Line Reviews
Let’s face it, Product Line Reviews can be complicated, time consuming exercises and you never feel you have all the time nor information you need. How often do you face these questions?
Product Performance
How can every manufacturer claim to make the “best” product?
Simply put, their evaluation plans highlight the things they do well and minimize other metrics.
Our consumer focused evaluations, create an “apples to apples” comparison to help you determine the best product for your clients.
Competitive Intelligence
How does my assortment rank against the competition?
We include competitor’s private and exclusive brands to see how they measure up to yours. Fully understanding the competition’s strengths and weakness, gives you a key advantage in gaining market share.
Negotiating Leverage
How can I gain margin while still providing a great product assortment?
Product performance is only half the answer…
Our cost vs performance matrix clearly shows outliers. Outliers create opportunity and opportunities have value.
Consumer Intelligence
What do consumers really care about?
Performance metrics are meaningless unless your consumers care about them. We diligently explore customers’ needs, wants and desires in order to customize the evaluation plan and the value given to the performance metrics generated during testing.
Product Peformance Marketing
Do my customers now the quality/value of my products?
If the consumer doesn’t know, it doesn’t matter how well your product performs. We have experts in all aspects of marketing. POP, Packaging, Social Media, On-line. You name it and we can help provide a solution.