Ensure your private brand strategy aligns with your products’ performance
Product Performance
How do my Private Brand products stack up against the competitors’ brands and the national brands?
Setting specification requirements for peformance metrics ensures your strategy for quality is met. It also allows us to create a theoretical product based on competitive brand test data.
Brand Consistency
How can I ensure performance consistency across all product categories?
Performance specifications create strategic bands across all product categories. This safeguards against a really good customer experience in one category and subpar in another.
Negotiating Leverage
Which manufacturer is giving me the best bang for my Private Brand dollar?
Once all potential manufacturers are basing their price off the same minimum specs, it becomes a numbers game. Who is going to give you the best price since all products are the same…
Product Performance Marketing
Do my customers now the quality/value of my products?
If the consumer doesn’t know, it doesn’t matter how well your product performs. We have experts in all aspects of marketing. POP, Packaging, Social Media, On-line. You name it and we can help provide a solution.