Truly understanding the likes and dislikes of consumers
Overview
What is Consumer Intelligence and how can I utilize it to my benefit?
Understanding what consumers are talking about (good and bad) allows you to alter course to correct performance deficiencies, find white space in category assortments and to smartly develop evaluation plans.
User Comments
Understand the Critical to Quality metrics that consumers are talking about on-line
The abundance of information on-line is staggering and increasing exponentially. Our customized tools allow you to quickly summarize positve and negative reviews from your website and your competitors.
Retail vs Retail Analysis
How do consumers view my assortment versus my competitors?
User reviews can be sorted in a tremendous variety of ways. One of the most common, is your assortment against a competitor. This gives keen insight into why customers are shopping at one store over another.
Brand vs Brand Analysis
How do the consumers feel about the brands on my shelves?
Another popular way to review consumer comments is by brand. This feedback provides information on why one brand sells better than another.
In Depth Analysis
How do I gain a deeper view of consumers wants, needs and desires?
At times, you need to dig a lot deeper to solve a problem; this can include call center and/or RTV data. Other situations call for real in-depth. We have built a vast network of partners that can create surveys, focus groups, shop-a-longs, etc to meet the needs of any program.