Manufacturer Intelligence

How can you ensure you come out of a PLR with the results you want?

Arming yourself with all the knowledge you can, prior to the start of a line review, gives you a keen advantage in preparing your strategy.

Have a great product? Showcase that and get the price you deserve.

Have a great price point? Clearly show how performance fits in the good, better, best assortment.

How can I get the price point my product deserves?

Let’s face it, Merchants/Buyers/Category Managers are typically some tough negotiators. But having independent proof that your product is worth every cent helps level the playing field.

How can I maximize consumer awareness of my products performance?

It’s easy, call out product performance directly in the package or on store POP. In theory it’s easy, but legal teams frequently have a say; wanting independent verification. That’s where we come alongside your internal teams to assist.

How can I maximize consumer awareness of my products performance?

Let’s face it, if you’re not on social media advertising now, you’ve missed the boat. But you can’t just throw random content on-line and hope for success. Having the right content in the right places is our specialty.

Why challenge the Red Ocean when the calm Blue Seas are available?

Challenging the competition head-to-head and making a better product has its place in retail. Manufacturers can put too much emphasis on this battle when the end user is often times asking for a different product not necessarily a better one.

Our tools and expertise help you truly understand the wants, needs and desires of the customers and thus find the white space that is unserved but current product assortments.